Tuesday, February 23, 2010

Automotive Companies - Top Makers, Their Models and Emblems

Automotive companies across the world are manufacturing a variety of automotive, such as cars of different models. The automotive industry is one of the rapidly growing industries. With more than a century old history, the automotive industry has marked the entry of many small and big automotive companies in different countries of the world.

Few of the world-class automotive companies who have spread wings in many countries include the followings.



 
Toyota

Toyota is one of the most reputed Japanese automotive companies that have developed world-class cars in economy, mainstream, and luxury segment. Few of the most popular models of Toyota are, Betla, Camry, caldina, Corlla, Crown, Dyna, Prius, Inniva, Porte, Qualis, and many more.





 
General Motors

General Motors (GM), the USA car manufacturing giant has so far manufactured many world-class automobiles. Few of the most successful brands produced by GM include; Buick, Cadillac, Chevrolet, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall.





Volkswagen

Volkswagen, the famous German automotive company owns nine other active automotive companies, such as Audi AG, Bentley Motors Ltd., Bugatti Automobiles S.A.S., Lamborghini S.p.A., SEAT, S.A., Škoda Auto, Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, MAN AG, and Scania AB.




Ford

Ford, the USA automotive giant is the industry innovator that manufactures some of the best and finest models of cars, buses, trucks, and tractors of the world. Depending on the local and regional preference, climate and geographical conditions, Ford designs and develops different varieties of automobiles.





Honda

Honda is a famous Japanese car manufacturing company that has spread its wings to all most every parts of the world. Honda is known to produce few of the best automotive products of the world.





Hyundai

Hyundai is a South Korean automotive giant that offers some best cars in the world. Some of the most successful cars manufactured by Hyundai include; Accent, Santro, Azera, Dynasty, Elantra, Genesis, Getz, Sonata, i30, i20, and i10.






Suzuki

Suzuki is another Japanese car and bike manufacturing company, which has earned god name and fame in the domestic as well as international automotive market. Swift, Esteem, Vitara, SX4 A Star are some of the best models designed and developed by Suzuki.




Tata Motors

Tata Motors is an Indian automobile manufacturing company that has recently created sensation in the automotive industry by acquiring Jaguar, one of the most famous brands of Ford. The company produces, cars, trucks, three wheelers, and other heavy vehicles.




Proton

Proton is a Malaysian automobile manufacturer headquartered in Shah Alam, Selangor. Founded in 1983, it was Malaysia's only carmaker until the establishment of its competitor Perodua in 1993. Its name is a Malay acronym for PeRusahaan OTOmobil Nasional (English National Automobile Enterprise).Few of the most popular models of Proton are.Proton Saga ,Proton Perdana ,Proton Savvy ,Proton Tiara ,Proton Waja, Proton Wira ,Proton Exora MPV,Proton Gen-2 ,Proton Persona, Lotus Cars and Savvy .

Friday, February 5, 2010

Honda Accord - 10 Million US Owners Can't Be Wrong





In my younger days I worked for a number of advertising agencies the most well known of which was McCann Erickson. As a result I still have a keen interest in advertising especially on television where the commercials tend to be the most memorable. Every once in a while an advert comes along that really sticks in the mind, often long after you have forgotten what the actual product being advertised was.



The famous 'Cog' advert for the Honda Accord was first aired on British television back in 2003. Honda has a huge diverse market in the US but in the UK the appeal has always tended to be towards older buyers perhaps with the exception of the high performance models. The creative brief for the 2003 campaign must have incorporated a section which said something like we need more mass appeal for the Accord and how do we target a more youthful aspiring and ultimately trendier buyer?



Cue the 'Cog' advert to the soundtrack of "Rappers Delight" by the Sugar Hill Gang. The agency must have pitched the concept impeccably and how the suited Honda executives approved the advert we may never know. At the time it was a creative stroke of genius, the advert was two minutes long so the media budget alone would have been huge. Although the running time was subsequently reduced the message had certainly been delivered in style. The advert consisted of a visually stunning chain reaction of car components rolling together to create a domino effect which culminated in a finished car effortlessly rolling off a balanced trailer and coming to rest before the camera. The cleverly chosen voiceover of US author Garrison Keillor then delivered the line "Isn't it nice when things just work?"



I first saw the advert at the cinema and was fascinated by the attention to detail. I have subsequently found out that the advert took over 600 takes to complete and utilised only minimal amounts of CGI. That was the brilliant thing about it, someone had lovingly and meticulously arranged all the individual components to move at just the right moment and it must have taken hours to set up just for one relatively short commercial. I can't remember what film I saw but I remember the Accord advert so there's the power of advertising for you!



Echoing the sentiments of the commercial it is nice when things work especially cars as let's face it they are a means of getting us from A to B without letting us down. This has been the appeal of the Accord and for Honda and Japanese cars in general. Critics would say that the Accord doesn't have the flair or Gallic charm of French cars or the sheer status of German Marques but after having once owned a Honda I realised what owning a reliable car is all about. They always start first time, mine never needed any oil between changes and it never let me down once. The trouble is you can easily take this for granted, something that I later discovered when I decided to return to a French car which although had bags of character it always managed to leave me stranded in the middle of nowhere in the rain.



The Accord has been getting people to work on time and not blowing up on family holidays since 1976 and is now in its eighth generation. Honda has developed a diesel engine which is the envy of the competition and has exemplarary standards of emissions and fuel economy which is becoming ever more important in this age of increasing fuel prices. The latest Accord is larger than its predecessors and has a high quality feel and outstanding build quality. Bullet proof reliability now comes as standard and with the popularity in the US the Accord doesn't need clever advertising it just seems to sell itself.



Jon Barlow recalls the famous TV ad for the Honda Accord and how the Accord remains popular as ever http://www.bristolhonda.co.uk/



Article Source: http://EzineArticles.com/?expert=Jon_Barlow